Using the Innovation Adoption Diffusion Model to Target Educational Programming
نویسنده
چکیده
The adoption of new ideas and practices is affected by at least five factors: 1) the type of decision involved in adoption; 2) perceived attributes of the innovation; 3) communication channels used; 4) nature of the client system; and 5) the extent of the practitioner’s effort (Lamble. 1984). A major function of extension practitioners is to facilitate the adoption of new ideas and practices or to influence the rate of diffusion and adoption of innovations by their clients. To enhance their effectiveness as change agents, extension practitioners must understand the unique characteristics that describe their clientele system.
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